Evidence first. Scope the information. Build the working thing.
A complete site can move quickly without becoming careless. The sitemap, facts, review points, migration, and launch checks stay explicit.
- 01
Free written read
We document specific, verifiable problems or missed opportunities on the current site. If the site is already strong, we say so.
- 02
Kickoff and source intake
We inventory pages, assets, domains, forms, mailboxes, services, products, standards, and the facts that need owner verification.
- 03
Approved sitemap and content plan
The agreed sitemap—not a public page cap—defines the launch scope before production begins.
- 04
Research and writing
We build detailed commercial and educational content, check outside claims against sources, and send company-specific facts back for verification.
- 05
Private preview
The replacement runs on a private preview while the current site remains untouched.
- 06
Two revision rounds and migration
We apply the agreed revisions, preserve useful URLs, map redirects, test forms, and prepare the domain cutover.
- 07
Launch and managed care
We verify the live site, submit discovery files, connect Search Console and Bing Webmaster Tools, monitor forms, and maintain the deployment.
The What We Noticed note stays deliberately small.
It records possible process opportunities visible from the content and conversations. It does not include on-site process inventory, baselines, ranked savings, or a seeded company brain. Those belong to the $2,500 Opportunity Assessment.